Congrats to Schupp on Decongestant M

Beautifully done, AdSaint is envious, but ya gotta wonder if the drivers seeing the outdoor know it's not a real drug ad. AdSaint wants to believe they do. Okay, then. They do.

Comments

[Spike]

I really enjoyed this campaign... when it was called Fortysyl and Atomic Dust did it. So, congrats, Schupp... on stealing yet another good idea.

[Andie]

I think that Schupp put a spin on this that was all their own. How is it "stealing" an idea if the work that they did was original and they pitched/won the account rightfully? One shouldn't throw terminology such as the word stealing so loosely, especially when accusing an agency of lifting a campaign.

[Spike]

Thanks for your comments, Andie.

"How is it "stealing" an idea if the work that they did was original and they pitched/won the account rightfully?"

The problem I have is that the work was not original at all. Not only was it not original, it was done in the same market in the same year as another campaign.

I mean come on. If you guys are going to steal something, steal something out of market at least.

Try Droga5 or WK. You might even when an award.

[Another Spike]

This is totally a ripoff of the fortysil campaign and many residents of downtown recognize that.

[John Locke]

Oh man, complete ripoff, and not nearly as creative. i remember seeing the Fortysil banners downtown last fall, and checking the st. louis business journal, there was a blurb about fortysil in july: http://www.bizjournals.com/stlouis/stories/2007/07/30/tidbits1.html

clearly, schupp saw this and decided they didn't want to think of anything new when it came to a campaign for traffic in st. louis. what a bunch of hacks.

[Carly]

Personally, I was a bit shocked that Metro accepted a proposal that was such a blatant rip off. Local news programs covered the fortysil campaign as well as The St. Louis Business Journal and The St. Louis Post-Dispatch.
But heck, congrats to Schupp, most people without their own ideas aren't as adept at profitting from it.

[katy]

i'm all for being inspired from something, but i agree, this hits a little too close to the other campaign. looks like schupp didn't really do their local homework.

[The Doctor]

Did they really think no one would notice?

Sure, the Fortysil campaign didn't have a huge media buy and wasn't plastered all over the place. But Schupp is only a couple of blocks from where the creative was displayed as huge banners right across from the City Grocer.

Did they sit in their conference room and think this is different enough or where they really oblivious?

Maybe, they never saw it...Nah, that's to nice.

I agree with Locke, complete rip off and not as creative. If you're going to steal at least try to improve the idea and for god sake don't put it in the same market. A poor execution of a great idea does nothing for the client and in this case makes the agency look really bad.

I hope for Shupp's sake the client never sees this.

[Patrick Bateman]

While imitation may be the the most sincere form of flattery, taking credit as the creator (for money and glory) is the most disrespectful form of thievery.

Schupp's version reminds me of Dolly Parton's cover of Stairway to Heaven...and it ain't pretty...and Dolly didn't claim to write the song.

Schupp should be called Schtupp, because that's exactly what they're trying to do to AtomicDust, the creators of the good version of this ad.

[Kuhn]

Wow! I looked up the fortysil campaign and have to admit, it looks as though Shupp took a good idea and claimed it as their own. Can anyone say "intellectual property claim"????

Great commercial, but overall shite after finding out Atomic Dust had the original idea...Nice theft!

[Andie]

I can see everyone's concern. When I looked at the ad, I saw it from the take in that they were potraying it to almost be a drug ad, like a real drug ad. After review of the Atomic Dust work I can see the cause for concern. True, Atomic Dust was the originator for the project - and they do produce killer work. Schupp saw an opportunity to win an account/run a campaign and unfortunately, that's common practice in this business. Take a look at the mega/conglomerate agencies...they are always pitching to each other's accounts. It's just a really competitive business. When an agency mimicks another's work I agree it is shoddy. Originality is key. Sorry to cause so much stir on this blog site. I can assure you someone over at Schupp will catch wind of this and in the end it will be addressed more than likely by Mark Schupp himself.